The Complete Store Build

A custom Shopify store, built to convert.

Watch the 2 minute walkthrough, then see how Selluxe designs and builds your complete Shopify store on a custom theme, with every page engineered to turn visitors into buyers.

★★★★★ 4.8 Trusted by 94 brands
2 min walkthrough
100%custom built
Why a custom build

A complete store build, designed to turn visitors into buyers.

No templates, no compromises. We design in Figma and build every page on Shopify around one job: converting.

Custom theme, not a template

Your store built from scratch on a bespoke Shopify theme, shaped entirely around your brand.

Designed in Figma first

See your home and product page designed in Figma and approve them before we build a thing.

Every page built to convert

From home to checkout, each page is structured to move visitors toward buying, not just to look good.

Built by a Shopify Partner

3,000+ stores and 5+ years on Shopify, so it ships clean, fast, and on time.

Fast and mobile-first

Speed and mobile layouts that hold up where most of your traffic actually shops.

Yours to keep

A one-time build with no lock-in. Every design and line of code lives in your store and stays yours.

Recent builds

Stores we've designed and built.

A look at custom Shopify stores we have shipped. Click any store to preview it.

Earthly
EarthlyHome
Orthinex
OrthinexOrthopedic
Phones2sell
Phones2sellElectronics
Fashion boutique
Fashion boutiqueFashion
Woofie
WoofiePets
MyDentalProducts
MyDentalProductsDental
Lumenix
LumenixBeamers
ARGANG
ARGANGFashion / DJ
How it works

From Figma design to a store that sells.

1

Strategy and Figma design

We map your brand and goals, then design your home and product page in Figma for you to approve.

2

Build the custom theme

We build every page on Shopify on a bespoke theme, engineered to convert from the first pixel.

3

Launch and handover

We ship your new store live and hand it over, fully yours, ready to start selling.

3.000+ Stores built
100+ Pages designed in Figma
4+ Years Shopify Partner
194 Brands trust us

Selluxe redesigned our store in Figma and rebuilt it on a custom Shopify theme. It finally looks like us and it converts far better than the template we started on.

SB
Sylvia BremmerFounder, boutique fashion brand
The Complete Store Build

One custom store. Built to sell.

A one-time build. You own everything, no lock-in.

  • Custom Shopify theme
  • Figma design: home + product
  • Every page built to convert
  • Brand and visual system
  • Speed and mobile optimisation
  • Launch and handover
Book a free strategy call 30 minutes. We map your new store and the pages that matter most, free.
Questions

Good to know

Most complete builds go live within a few weeks, depending on the number of pages and how quickly designs are approved. You will have a clear timeline after the first call.

Yes. We build on Shopify with a custom theme, which gives you a fast, reliable store that is easy to manage after handover.

Yes. The Complete Store Build is a one-time project with no lock-in. If you later want ongoing conversion optimisation, we offer that as a separate service.

Great. We can rebrand and rebuild your existing store on a new custom theme, keeping what works and redesigning the rest around conversion.

You do. The theme, the Figma designs, and every page live in your store and stay yours after launch.

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